Marketing News

Redken and Essie to host the Trim Hunger Cut-A-Thon

To support Hunger Awareness month, Redken 5th Avenue NYC teamed up with nail care company Essie to host the Trim Hunger Cut-A-Thon benefitting City Harvest, the world’s first food rescue organization. The event, which was held at the Redken Exchange on Sept. 10, raised $16,310 for City Harvest in just 5.5 hours—nearly $3,000 an hour.

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